Mercyhurst Preparatory School Identity Standards

WE ARE STRONGER WHEN WE SPEAK AS ONE. 

This Identity Standard document is a valuable tool available to the entire MPS family. It provides guidelines for the visual articulation of the MPS brand, as well as specific directions for the application of our updated logo, new MPS Sub-brand mark and related elements. Please refer to this guide whenever you develop marketing communications and apparel.

Any questions regarding the Identity Standards and how they best represent MPS on apparel, printed and electronic materials should be directed to MPS Brand Manager, Michele Martin in the Marketing & Communications Office.  These standards are all-inclusive across the MPS family: the Brand Manager must approve exceptions.

For maximum clarity, we have established a vocabulary of terms matched to the brand element it represents. Familiarity with the following key terms will help you become fluent in the language of these guidelines.

Download our Identity Standard document (PDF format)
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Brand

The sum impression derived from a consumer’s experience of MPS academics, arts, athletics, clubs, apparel, facilities, communications, and people.

Brand Promise

Mercyhurst Preparatory School is the region’s finest high school.  As a co-educational Mercy & Catholic community offering the only International Baccalaureate program in Northwest Pennsylvania, Mercyhurst Prep sta